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What We Do

TPG is a sponsorship sales company built by a group of industry leaders. We understand the dynamic athletics marketplace, have key industry relationships and a drive to reinvent the model to better align with changing brands and market needs.

We create new revenue streams for our high school partners, while at the same time generating tangible results for our marketing partners.

From concept to activation, we sell and manage strategic marketing programs focused on delivering the ultimate fan experience.

$16.3 Million

Money TPG has generated for high schools across the United States

7.9 Million

Boys and girls participate in high school sports each year


U.S. teens that attend at least one high school sports event per week

500 Million

Fans that attend high school events in a year, more than ALL pro sporting events combined


We believe in the high school student experience and how it positively shapes our next generation. It is our mission to support this cause by connecting its community to organizations and brands that share in this belief.


Increase Revenue

TPG’s model guarantees that its high school partners net more sponsorship revenue. We believe in a true partnership built on transparency.

Add Staff Support & Expertise

TPG invests in experienced and dedicated sales staff on behalf of our high school partners. Our team are seasoned experts in sales, activation and execution.

Build Influence

 We are a resource to enhance image and awareness across the state via:

Building Media Partners
Branding Best Practices

Our Process

TPG has created a financial model that will give guaranteed financial assurances with an upside to share in the growth of the partnership.  TPG will invest resources in the partnership – taking on this financial risk with a transparent partnership to sustain long term growth for both parties.

Identify key strengths, weaknesses, opportunities and threats
Work with Key Stakeholders to craft a long-term sponsorship strategy
Generate partnership revenue

For more than a decade, TPG has been in the business of creating lasting and meaningful relationships with our clients. We connect businesses of all shapes and sizes to the ever-growing high school sports market. When we tackle a project, we put ourselves in your shoes identifying the best way to strategically link brands and high schools.


In addition to working with corporate partners on national activations, we have exclusive rights with the following associations.

Who We Are

The same leaders that scaled the multi-media rights holder business at the college level – are now going to do it for high school. We have represented the top programs in collegiate athletics across the country, including hundreds of colleges, conferences and bowl games.

The “win-win” business model that worked for us in college is being mirrored and delivered to high school state associations.  It’s a battle tested partnership approach different than anything high school has seen before.

Ben Sutton
Founder and Chairman

Mike Wolfert


Erin Deedrick

Chief of Staff

Robert Gahagan

EVP, Chief Revenue Officer

James Companion

EVP, National Sales

Amy Cockman

SVP, Finance

Adam Raak
VP, Business Development